We’re proud to launch the new M.J. Bale x Wallabies campaign. Narrated by Wallabies great Justin Harrison and featuring players Allan Alaalatoa, Rob Valetini and Tom Wright, the video highlights the parallel values between M.J. Bale and the Wallabies, and the enormity of the task facing the team in this next chapter.

Written, produced and directed by Sydney-based Moiré Archive, Australian Fibre honours the players who put in the hard yards: the forwards who fight for every inch. Watching the scrum – the way it forms, the tactics, the grace – reminded me of M.J. Bale fabric, says director Rowland Reyes Martinez. Listening to the Balers talk about M.J. Bale being a natural fibres company really helped steer the direction. It grounded everything in purpose. The fabric represents layers of people, place, culture, and fibre all coming together for the same purpose. Players like Alaalatoa, Valetini, and Wright bring that to life. They reflect not just the values of M.J. Bale, but the beauty of something created with meaning. All cut from the same cloth.