Tailored for the World Stage
We’ve kicked on with our Football Australia partnership to be the Official Tailor of the CommBank Socceroos.
There is a moment before every major tournament when a national team stops being a collection of individuals from different clubs around the world, with different playing styles, and becomes something unified. The way they carry themselves off the pitch - through airports, into press conferences, at official functions – is a big part of that.
“To represent your country is the pinnacle,” says M.J. Bale Founder and CEO Matt Jensen. “We are honoured to play a role in helping the Socceroos present a unified, modern and distinctly Australian look throughout their journey.”
Football Australia CEO Martin Kugeler sees the partnership as part of a broader strategy to align the national team with premium Australian brands - particularly as it steps onto one of sport’s biggest stages.
“To represent your country is the pinnacle,” says M.J. Bale Founder and CEO Matt Jensen. “We are honoured to play a role in helping the Socceroos present a unified, modern and distinctly Australian look throughout their journey.”
Football Australia CEO Martin Kugeler sees the partnership as part of a broader strategy to align the national team with premium Australian brands - particularly as it steps onto one of sport’s biggest stages.